Those crazy folks at the Luxury Institute are at it again with their study that says Luxury Brands are more important to men than women when buying a handbag. Not in my house. The man of the house would way rather buy from Target and use the extra few hundred to buy a bigger TV or, worse yet, savings! (gasp).
Seriously, I found the fact that women are willing to go down market, knowing how much my friends drop on luxury handbag brands like Gucci, Coach, and others makes me pretty surprised. On the other hand, most men have one or two bags, not a closet full, so perhaps I shouldn't be so shocked.
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